Home » Public Relations Values in the New Millennium: A Special Issue of the Journal of Public Relations Research by Elizabeth L. Toth
Public Relations Values in the New Millennium: A Special Issue of the Journal of Public Relations Research Elizabeth L. Toth

Public Relations Values in the New Millennium: A Special Issue of the Journal of Public Relations Research

Elizabeth L. Toth

Published December 1st 1999
ISBN : 9780805897739
Paperback
136 pages
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 About the Book 

This special issue features essays on the values of public relations from critical, excellence managerial, rhetorical, feminist, and postmodern perspectives. With these essays the authors make more conscious the guidelines and beliefs that public relations scholars, educators, students, and practitioners create for the practice of public relations. Individual essays:*challenge current public relations agenda,*argue for the values of collectivism, collaboration, and societal corporatism,*argue that the rhetorical values of advocacy and counter-advocacy help people understand the ethical values of public relations and the impact public relations has on the values guiding the marketplace and public policy arena,*explore the parallels between the feminist values of negotiation, relationship building, honesty and trust, and the effective ethical practice of public relations, and*argue for postmodern values in public relations.